There still is the misconception that Vimeo is a place to go to watch online video.Ĭopyright 2019 WBBH/WZVN (Waterman Broadcasting). Last Updated: 27th May, 2021 15:14 IST Meet Anjali Sud, The Indian-American Vimeo CEO Who Took Video-streaming Platform Public As Vimeo made its trading debut on the Nasdaq, Indian-American Chief Executive Officer (CEO), Anjali Sud, took to Twitter to share a message of thanks. 3 Sud serves on the board of Dolby Laboratories, 4 is a designated Young Global Leader of. For access to live and exclusive video from CNBC sub. Sud was appointed to the position in July 2017, after previously serving as General Manager and head of marketing. Anjali Sud, Vimeo CEO, joins Squawk Alley to discuss the companys growth and recent round of funding. Sud suggested that IAC could eventually spin off Vimeo as well.īut Sud said the company doesn’t need capital right now, and she conceded it may take more time for investors to appreciate that Vimeo is not a media company like YouTube. Anjali Sud (born August 13, 1983) 1 2 is an American businesswoman of Indian descent and the CEO of Vimeo, the online video platform. That breakout could be a precursor to an eventual spin-off of Vimeo into a separate publicly traded company down the road if it’s able to show it can become profitable. IAC broke out Vimeo’s results as a standalone business for the first time in February. That helped bring in more licensing revenue for Vimeo.īut, Vimeo is still losing money as the company continues to invest in new services. Last year, Vimeo also launched a stock footage marketplace of online videos that small businesses can use in marketing videos. You don’t have to be a Hollywood studio or Netflix or Hulu or Amazon to have your own channel.” “They are creating thriving businesses online to go direct to their audience and customers. “People are building their own online video networks,” Sud said. To help small businesses, Vimeo recently acquired Magisto, an artificial intelligence startup founded in Israel that makes editing and production tools for short-form videos. Sud said the company puts focus on small organizations trying to grow their business. Podcasts How Anjali Sud reinvented Vimeo Anjali Sud on building a profitable video business by moving from streaming to software By Nilay Patel, editor-in-chief of the Verge, host of the. She added that the company also works with Twitter, Facebook, Instagram, LinkedIn and other social media sites. TOP STORY: A man accused of dismembering a Tinder date slashed his own throat during his murder trial “We now view YouTube as partner, not a competitor.” “What we offer to creators is the ability to have a successful video strategy,” Sud said. She’s not concerned about traffic, viewing hours and other metrics that marketers care about. Sud said Vimeo does not make money from advertising like Google’s YouTube and many other media sites. The challenge for Vimeo is getting potential customers to understand its business model.
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